Experts and data analysis identify key social media trends for 2024, including the rise of long-form video, playful content, social commerce, and the importance of authenticity and AI integration.
2024 Social Media Trends Emerging
As the new year unfolds, key social media trends have been identified by experts and data analysis, reshaping the digital landscape.
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Video Evolution: While short-form video remains popular, platforms like TikTok are increasingly promoting long-form content, now testing up to 30-minute uploads. Brands should balance short and long narratives.
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Playful Content: Traditional edgy brand voices are being overshadowed by playful content that taps into meme culture, with examples from LinkedIn’s Threads and Auntie Anne’s pretzels.
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Social Commerce: Social commerce continues to grow with platforms like TikTok Shop launching in the U.S., combining live streaming with interactive shopping.
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SEO for Social: Social media platforms are becoming crucial search engines, with nearly 40% of Gen Z favoring TikTok over Google for information searches.
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Transparency: There is a rising demand for brands to be transparent about their business practices, seen with brands like Nisolo sharing sustainability report cards.
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Authenticity: Consumers seek authentic, non-promotional content on social media. Featuring employees and genuine voices enhances engagement.
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Team Evolution: Social media teams are evolving with specialized roles emerging to adapt to new platforms like Threads and more integrated social strategies.
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Creator Economy: Creators and influencers are vital for authentic content, with brands leveraging them to connect more personally with audiences.
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Personalized Customer Care: Consumers expect personalized, fast responses on social media, with 70% preferring tailored customer service interactions.
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AI Integration: AI tools are becoming more embedded in marketing and customer care, enhancing personalized experiences and streamlining content creation.
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Leveraging Data: Social data extends beyond marketing, informing various business operations from product development to customer support, enhancing overall business strategies.
These trends shape a roadmap for developing effective social media strategies in 2024, emphasizing authenticity, comprehensive customer care, and innovative content creation.
