A recent BBC investigation reveals a rise in misinformation on TikTok aimed at young voters, including fake AI-generated videos of political leaders and misleading information. The platform’s role in shaping public opinion among the younger demographic is increasingly significant.
AI-Generated Misinformation Targeting Young Voters on TikTok
Recent investigations by the BBC have uncovered a surge of misinformation targeting young voters on TikTok. This content includes fake AI-generated videos of political leaders, misleading information, and abusive comments. The focus is primarily on the upcoming UK general election, with figures such as Sir Keir Starmer and Rishi Sunak being frequently misrepresented.
The BBC’s project, which used 24 fictional profiles on various social media platforms, revealed that TikTok was particularly fertile ground for such divisive content. While some videos serve as satire or parody, the comments often indicate that users are confused about the truthfulness of these posts.
TikTok has stated that it has increased its efforts to counter misinformation by employing fact-checking experts and AI-labelling technology. However, content promoting unfounded rumors about political figures and policies continues to gain traction, potentially influencing the perceptions of young voters.
The surge in politically charged content on TikTok highlights how the platform is becoming a key player in shaping public opinion, especially among the younger demographic.
