Ashton Kutcher faces backlash after promoting AI technology for creating films, sparking concerns about job losses and artistic quality in the industry.
Ashton Kutcher has received criticism for his comments on the potential benefits of artificial intelligence (AI) in film production. In a recent conversation with former Google CEO Eric Schmidt, Kutcher spoke about OpenAI’s latest generative video tool, Sora, suggesting that it could render entire movies based on user ideas. He explained that this technology would allow users to create their own films, eliminating the need for traditional filmmaking processes and personnel.
Critics quickly responded to Kutcher’s remarks, expressing concerns about the implications for the creative industry. They argued that automating filmmaking could lead to job losses for crew members and diminish the artistic value of films. Some detractors took to social media to voice their opinions, highlighting the potential for AI to replace human creativity and collaboration, ultimately resulting in lower-quality content.
During the discussion, Kutcher noted that he had experimented with Sora, generating realistic 10 to 15-second video clips. He acknowledged that while the technology still makes mistakes, it has shown significant improvement over the past year. Kutcher also pointed out the cost benefits, such as creating establishing shots or action scenes more affordably using AI.
These comments come amid broader industry debates about the impact of AI on Hollywood. Recently, Netflix co-CEO Ted Sarandos expressed a contrasting viewpoint, stating that AI should be seen as a tool to enhance, not replace, human creativity.
