SEO expert Amanda King cautions businesses about the risks of overreliance on AI-generated content. King emphasises the importance of aligning digital trends with business strategy and brand identity to avoid potential pitfalls in customer trust and engagement.
AI-Generated Content and the Risks of Overreliance
Amanda King, an SEO expert, discusses the potential dangers of overreliance on AI-generated content for businesses in an article published on June 7, 2024, by Search Engine Land. The article warns against chasing the latest digital trends without proper consideration of their alignment with business strategy and brand identity.
King highlights the downside of utilizing generative AI and large language models (LLMs) without a well-thought-out approach. Businesses might fall into the trap of producing content that is inconsistent with their brand voice, potentially leading to a decrease in customer trust and engagement.
King draws comparisons from the tech industry, citing Apple’s approach to product development as an example of focusing on long-term brand goals rather than competing directly with rivals. The cautionary note extends to the use of AI-generated content which, she argues, can be detrimental due to Google’s efforts to penalize search-engine-first content.
King advises businesses to ensure that any AI tools used for content creation should be carefully integrated to maintain brand consistency and provide unique, valuable information that genuinely addresses customer needs. Rather than chasing high-volume content production, businesses should focus on creating quality content that aligns with their strategic objectives.
