Apple is set to showcase major AI developments at the WWDC 2024, including genAI features in iOS 18, with a focus on privacy and no immediate plans for monetization through subscriptions.
Apple is expected to unveil its most significant AI advancements during the upcoming Worldwide Developer Conference (WWDC) in early June 2024. With the launch of iOS 18, Apple plans to integrate various generative AI (genAI) features, including a smarter Siri assistant that might allow users to control iPhone apps using AI. This comes as Apple appears to be playing catch-up to competitors like OpenAI, Microsoft, Google, and Samsung.
However, there are no immediate plans from Apple to monetize these AI features with subscriptions. Most new AI functionalities will retain Apple’s focus on privacy by processing data on-device whenever possible, minimizing reliance on cloud services. Rumors suggest that AI features will be optional and designed to feel natural to users, integrating seamlessly into existing apps.
Additionally, the cost of AI development is likely embedded in the price of the hardware. iOS updates, including those featuring new AI capabilities, have historically been free, a tradition expected to continue with iOS 18.
Despite pressure from investors desiring AI-powered innovation to drive phone upgrades, Apple is cautious, emphasizing a measured rollout of AI features to maintain its reputation for privacy and reliability. This aligns with consumer priorities such as battery life and price, which overshadow interest in AI features.
Apple hopes these enhancements will reinforce customer loyalty and possibly justify future hardware costs, rather than opting for immediate subscription-based models for its AI offerings.
