Apple is gearing up to reveal a range of generative artificial intelligence tools at its upcoming WWDC on June 10, 2024, aiming to rival Google, Microsoft, and Samsung in embracing AI technology. Experts expect AI-powered updates across core apps, potential partnership with OpenAI, and enhancements to Siri’s capabilities.
Apple is set to unveil an array of new generative artificial intelligence tools at its annual Worldwide Developers’ Conference (WWDC) on Monday evening, June 10, 2024. The tech giant aims to compete with rivals Google, Microsoft, and Samsung in embracing this emerging technology.
Throughout the event, experts predict that Apple will introduce AI-powered updates across various core apps. These updates are expected to enhance everyday tasks, providing new AI editing tools for photos and videos, improved predictive text for messages and emails, and AI-generated summaries of web pages.
There are also reports suggesting Apple may announce a partnership with OpenAI to integrate ChatGPT into Apple’s software ecosystem, including iPhone, iPad, and Mac devices. This integration could enhance more complex tasks, potentially transforming the current functionality of Apple’s voice assistant, Siri.
Industry analyst Ben Wood from CCS Insight highlighted that Apple’s approach to AI would likely emphasize its “strength in storytelling” to present these updates compellingly. He also noted that while many features may already exist on competing platforms, Apple’s presentation could generate significant excitement.
Apart from AI tools, Apple is expected to provide its annual software updates to iPhone, iPad, Apple Watch, and other devices. This year’s WWDC is viewed as a pivotal moment as the company expands its AI capabilities to enhance its suite of products and services.
