Michael Kors partners with Dynamic Yield, a Mastercard company, to introduce ‘Shopping Muse’, an AI-powered shopping assistant aiming to enhance the online shopping experience. The tool uses generative AI to provide tailored product recommendations based on customer queries and preferences, showing a higher conversion rate compared to traditional methods.
Michael Kors Introduces AI-Powered Shopping Assistant ‘Shopping Muse’
June 10, 2024 — PURCHASE, N.Y. — Michael Kors has become the first retailer to integrate ‘Shopping Muse’, an AI-powered shopping assistant developed by Dynamic Yield, a Mastercard company. This integration aims to enhance the online shopping experience for users of the Michael Kors website in the U.S.
Launched ahead of the busy summer and wedding seasons, ‘Shopping Muse’ leverages generative AI to replicate the in-store shopping experience online. It translates customers’ natural language into tailored product recommendations, based not only on their queries but also on their established behaviours and preferences. This innovative tool has demonstrated effectiveness in initial tests, showing a 15-20% higher conversion rate compared to traditional search methods.
Dynamic Yield CEO, Ori Bauer, emphasized the strategic alignment between Michael Kors and the capabilities of ‘Shopping Muse’. “As a leader in ready-to-wear fashion, Michael Kors exemplifies the effective use of our cutting-edge technology,” Bauer stated. “Shopping Muse seamlessly brings Michael Kors’ unique in-store service to the digital realm, ensuring a personalized shopping experience consistent with the brand’s aesthetic.”
Initially launched in late 2023, ‘Shopping Muse’ first became available to select fashion retailers, including Michael Kors. The technology is now being extended to furniture retailers, with the aim of creating a smarter, more seamless shopping experience for a broader consumer base. Mastercard underscores its commitment to privacy and security, integrating robust safeguards and adhering to a Privacy by Design framework along with responsible AI principles and standards.
Michael Kors, established in 1981 by its namesake designer, is known globally for its luxury accessories and ready-to-wear collections. The company markets various products under its Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens lines, including accessories, footwear, watches, and fragrances. With flagship stores in prestigious cities worldwide and a strong online presence in North America, Europe, and Asia, Michael Kors strives to offer a seamless omni-channel shopping experience.
Mastercard, on its end, positions itself as a global technology firm in the payments industry, committed to building an inclusive digital economy. The company connects individuals, financial institutions, governments, and businesses in over 210 countries and territories. Through its innovative solutions and secure networks, Mastercard aims to make transactions safe, simple, and accessible.
For further information, Michael Kors’ media contact is Mona Swanson, reachable at 212-201-8278 or [email protected]. Mastercard’s media enquiries can be directed to Courtney Meola at 914-306-4428 or [email protected].
