Dealer eProcess introduces Everest, a groundbreaking platform for automotive dealers in the US and Canada, featuring AI technology, personalised user experiences, and first-party data usage. The platform aims to enhance website performance, streamline operations, and boost lead generation, setting new standards in the industry.
Dealer eProcess Introduces Everest, an Integrated Platform for Automotive Retailers
In an announcement made today, Dealer eProcess (DEP) has introduced a new website platform, named Everest, aimed at automotive dealers across the United States and Canada. This platform incorporates a range of digital tools designed to enhance website performance, provide comprehensive reporting, and offer real-time personalisation for website visitors.
The platform’s highlight is its AI-powered engine, dubbed ‘Sherpa.’ According to DEP, Sherpa customises website interactions based on individual visitor data, allowing for a unique browsing experience for each user. Joe Gillespie, CEO of Dealer eProcess, stated, “We’ve created something not yet seen in the industry: a smarter, data-driven website platform that learns and adapts to every shopper. No log-ins for shoppers. No extra work for the dealers.”
Everest is designed to serve as a centralised solution for dealers, enabling them to manage digital marketing, website operations, inventory control, and digital retailing within a single system. The company claims that the platform can significantly boost initial website lead generation, citing a reported 77% increase in first-visit leads.
One of the notable features of Everest is the creation of a ‘Digital ID’ for each shopper. This ID stores the shopper’s preferences and history, eliminating the need for them to log in manually. Sherpa then uses this data to make real-time adjustments to the website’s interface, ensuring tailored user experiences that persist through subsequent visits. This feature is unique in the automotive retail industry, enhancing customer engagement by providing personalised service across all visits and dealer group websites.
In a statement, Gillespie also addressed the increasing importance of first-party data in the context of the phasing out of third-party cookies. “This incredible technology empowers dealerships to connect with their customers on a deeper level using first-party data, ultimately driving more conversions, increasing sales revenue, and boosting customer satisfaction,” he added.
The platform also aims to offer practical benefits for dealership operations. By centralising various digital tools, Everest seeks to enhance efficiency for both dealers and customers, potentially turning more website visits into sales.
Dealer eProcess will hold a keynote presentation to officially launch Everest, detailing its various features and functionalities. The online event is scheduled for June 13 at 1 p.m. ET.
Dealer eProcess has built a reputation as a leading website and digital marketing agency in the automotive sector. They offer a range of digital solutions, including website development, inventory management systems, and AI-enhanced digital marketing services. The company claims a 99% customer satisfaction rating and has received multiple industry awards.
The new platform underscores Dealer eProcess’s commitment to providing advanced technological solutions in the evolving digital landscape of automotive retail. Everest is poised to set new standards in how dealerships engage with their digital audiences and manage their online operations.
For further details, interested parties can register for the keynote event or visit the company’s website at www.dealereprocess.com.
