Zaha Hadid Architects (ZHA) and Treasury Spatial Data have teamed up to introduce a cutting-edge digital platform, likened to the Getty Images for premium spatial assets. The platform is poised to revolutionise spatial computing in various design industries, emphasizing the significance of architecture in the metaverse era.
Zaha Hadid Architects (ZHA) and their San Francisco-based startup partnership Treasury Spatial Data have launched a new digital suite, described as the “Getty Images of premium spatial assets.” This platform aims to address the rising influence of spatial computing in various design industry segments.
The new platform allows users to discover, fingerprint, license, share, and commission spatial assets while safeguarding them against machine learning software and generative AI. The founders state that this initiative marks the beginning of a new era in the design and development of spatial assets and their applications.
ZHA’s principal, Patrik Schumacher, emphasized the potential of the metaverse, highlighting the importance of architecture’s role in its design and development. He noted that Treasury has been established to ensure their architectural work contributes fundamentally to this evolution.
The platform aims to foster “creative relationships” across fields such as architecture, art, and film, integrating talent into a seamless pipeline. Notable architects like Ricardo Bofill and Mariana Cabugeira are among the first to join the platform.
Treasury is co-founded with ZHA and Spaceform, backed by prominent firms including BIG, Thomas Heatherwick, and UNStudio. It is partially financed by Google’s AI investment fund Gradient.
