From 11th to 13th September, communication professionals will gather in Saint Petersburg for the Baltic Weekend 2024, featuring key discussions, workshops, and insights into the evolving communications landscape.
International Baltic Weekend 2024 Communication Forum Scheduled in Saint Petersburg
From 11th to 13th September, communication professionals will gather in Saint Petersburg for the Baltic Weekend 2024, an international forum that promises to be a significant event in the communications industry. According to the official website, a detailed programme has been released, offering insights into what participants can expect over the event’s three days.
Day One: Key Discussions and Workshops
The forum will commence with a panel discussion featuring CEOs from major Russian companies. This session will highlight the role of public relations (PR) and communications in business, particularly under the evolving contemporary circumstances. Industry leaders will provide practical advice on integrating artificial intelligence (AI) into everyday workflows and strategies for navigating the challenges presented by an overloaded platform like Telegram.
Moreover, the opening day will delve into successful case studies demonstrating how businesses align with current national agendas, discussing how communicators can prepare for the potential of any company deciding to go public. Topics of talent management and a hands-on session focusing on the challenges faced by young managers will also be covered. The day will conclude with a grand award ceremony on the evening of 12th September, celebrating the 25th PROBA Awards in communications.
Day Two: Exclusive Insights and Research Presentations
An undisclosed keynote speaker will headline the second day with an important address on transparency and personal branding. This intriguing presentation is expected to be a highlight of the forum. Participants will also be treated to two exclusive research presentations. The first will explore mutual perceptions between agencies and in-house PR professionals, leading to an extended discussion session. The second presentation will examine changes in communication tools since the pandemic, illustrated through case studies from PROBA Awards finalists.
Other critical topics to be discussed on day two include a review of the advertising market following its first year of product labelling, and the current state and operational nuances of Russian services and platforms. Additionally, there will be a focus on strategies for promoting the country, regions, and territories, and the role that businesses play in this endeavour.
Registration and Participation
The registration for Baltic Weekend 2024 is open until 1st September 2024. Interested professionals are encouraged to register on the official website to participate in this significant event.
Saint Petersburg stands ready to host an array of communication experts and industry leaders for these three days of intensive discussion, knowledge sharing, and networking, promising a formidable gathering at the Baltic Weekend 2024.
