Fans were let down as the iconic Swedish group ABBA chose holographic ABBAtars over a live reunion performance at the Eurovision Song Contest, sparking widespread disappointment and social media backlash.
During the 2024 Eurovision Song Contest, expectations were high for a highly anticipated reunion of the iconic Swedish pop group ABBA to commemorate the 50th anniversary of their 1974 victory with the song “Waterloo”. Despite mounting excitement and a teaser video shared by ABBA on TikTok hinting at a reunion, the group did not perform together live. Instead, viewers watched a video montage of ABBA’s hits performed by Eurovision stars Charlotte Perrelli, Carola, and Conchita Wurst.
The use of AI-generated holograms, referred to as ABBAtars, instead of a live performance led to widespread disappointment among fans, with some expressing their dissatisfaction on social media platforms like X (formerly Twitter). Many fans felt misled by the pre-show buildup, expecting a live reunion that did not occur.
ABBA issued a statement expressing gratitude to their fans, reflecting on the significance of the anniversary, and acknowledging the impact of their music across generations. This statement came alongside a special event where pianos across Europe played a pre-recorded piece by Benny Andersson to simulate a live performance. Despite their split in 1982 and a brief gathering in 2022 for the debut of ABBA Voyage, a complete onstage reunion remains elusive.
ABBA’s legacy continues with projects like the ABBA Voyage, a hologram concert experience, and the upcoming documentary, ABBA: Against The Odds, which will explore the band’s journey and the dynamics within the group.
