The wine2wine Business Forum 2024 in Verona, Italy, will focus on the integration of Artificial Intelligence (AI) in the wine industry, offering practical applications, networking opportunities, and insights into global wine markets. With a spotlight on AI’s impact on vineyard management, marketing strategies, and supply chain operations, the forum aims to demystify misconceptions and equip professionals with tools to leverage AI effectively.
AI in Wine Industry to Take Centre Stage at wine2wine Business Forum 2024
VERONA, ITALY – The influence of Artificial Intelligence (AI) on various sectors has been undeniable, and the wine industry is no exception. Recognising this, the upcoming wine2wine Business Forum 2024 will spotlight the theme “Vin.AI – How to Implement Artificial Intelligence in the Wine Industry.” The forum, scheduled for 4 and 5 November 2024, in Verona, Italy, aims to educate wine professionals on the integration and benefits of AI technology.
AI’s Definition and Evolution
Artificial Intelligence, a concept first introduced by Stanford Professor John McCarthy in 1955, has evolved significantly from its origins in computing tasks such as playing chess. Currently, AI encompasses machine-learning technologies that emulate human learning, enhancing various business operations, including the wine industry.
Challenges and Misconceptions
The wine industry faces numerous challenges and misconceptions regarding AI, including assumptions about its complexity and cost. Aimed at demystifying these concerns, the wine2wine Business Forum 2024 will provide accessible information and practical tools to maximise the benefits of AI for professionals across the sector.
Forum Offerings: Practical Applications and Networking
The forum’s agenda includes workshops and case studies demonstrating AI’s potential in optimising vineyard management, refining marketing strategies, and streamlining supply chain operations. Notably, attendees will have the option to participate in either basic or advanced sessions, catering to various expertise levels.
In addition to practical training, the forum will facilitate networking opportunities, encouraging collaboration and innovation within the wine community. The event aims to provide attendees with actionable strategies and a solid network to implement AI solutions effectively.
Key Topics at the Forum
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AI in Vineyard Management: This will include discussions on AI technologies for monitoring vineyards, optimizing harvests, and improving vine care.
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AI in Marketing and Customer Experience: Sessions will explore how AI can be used for data analysis, market profiling, and personalising consumer experiences.
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AI in Supply Chain and Blockchain: This theme will cover the enhancement of traceability, supply chain management, and consumer engagement through AI.
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AI vs Human Intelligence: Panels will compare AI decision-making capabilities with human intuition and discuss the ethical implications within the wine industry.
Continued Global Insights and Tastings
Building on its tradition, the 2024 edition will also feature insights into both emerging and established international wine markets. The programme will include tasting sessions to explore current trends in the wine business, allowing participants to fine-tune their knowledge and strategies further.
Event Information
The wine2wine Business Forum, organised annually by Veronafiere since 2014, offers a platform for producers and wine professionals to expand their knowledge and networks. The two-day event includes face-to-face sessions, seminars, and interactive workshops led by renowned industry experts from Italy and abroad.
Detailed program information will be updated on the forum’s website, and ticket sales announcements are forthcoming. For more information, participants can visit the official website of Vinitaly or contact the wine2wine Business Forum team directly.
This year’s forum promises to be a pivotal event for the wine industry’s evolution, especially in embracing the transformative potential of Artificial Intelligence.
