The All England Club has introduced a new strategy to safeguard players from cyberbullying by utilising social media monitoring to detect and address harmful content. The initiative, which involves a combination of artificial intelligence and human oversight, aims to ensure a secure digital space for athletes participating in the prestigious Wimbledon tournament.

The All England Club has implemented a new initiative to protect players from cyberbullying at Wimbledon. For the first time, the club is using social media monitoring to identify and address harmful content aimed at players. This approach follows a similar initiative by the French Tennis Federation during last year’s French Open.

Tournament director Jamie Baker revealed the club employs both artificial intelligence and human oversight to scan social media for abusive messages, such as those posting threats or expressing anger from gamblers. Players have the option to opt into this service, allowing comprehensive scans of online posts. This information could potentially engage the club’s security team for further action, and involve police if necessary, though Baker did not specify whether this has happened yet.

This measure aims to create a safer digital environment for athletes during the two-week Grand Slam tournament, which concludes on July 14.

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Ivan Massow Senior Editor at AI WEEK, Ivan, a life long entrepreneur, has worked at Cambridge University's Judge Business School and the Whittle Lab, nurturing talent and transforming innovative technologies into successful ventures.

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