Apple recently apologised for an advert featuring a hydraulic press crushing items symbolising human creativity, clarifying the ad did not accurately reflect their support for user innovation.
Apple recently issued an apology for an advertisement that received backlash for its depiction of a hydraulic press crushing various objects representing human creativity, such as a piano, a record player, and books, all purportedly contained within Apple’s new iPad. The ad aimed to showcase the innovation of the iPad’s new AI chip but faced criticism for its message, which some interpreted as a metaphor for how tech companies treat artists and creators. The apology, addressing the controversy, clarified Apple’s intent to celebrate user creativity through their products, acknowledging that the ad did not effectively convey this message.
