Apple’s upcoming WWDC 2024 event will introduce iOS 18, showcasing significant AI-driven features such as AI-enabled Siri and AI-generated playlists in Apple Music. Other updates include improved Apple Maps route planning and animated text messages. The event underscores Apple’s commitment to AI innovation amidst industry concerns over data scarcity for AI training.
Apple’s WWDC 2024 event, starting June 10, will unveil iOS 18, which will introduce numerous updates to the iPhone’s software. Significant features include a focus on AI advancements:
- AI-enabled Siri: Siri will use large language model (LLM) technology for more natural interactions.
- AI retouching in Apple Photos: Similar to Google’s Magic Eraser, it will allow users to remove objects or people from images.
- AI-generated playlists in Apple Music: These can be created using text prompts.
- Voice memo transcription: Voice memos will be transcribed in real-time into text.
- AI-generated emojis: Custom emojis created by AI will be introduced.
- AI-generated emails: The Mail app will feature AI-generated emails.
Other expected non-AI features include better route planning in Apple Maps, animated text messages, customizable app icon placement, color-changing app icons, a refreshed settings menu, and more realistic Siri voices.
Separately, a study by research group Epoch AI projects that tech companies will exhaust publicly available data for AI training by 2026-2032. This scarcity could impede advances in AI, forcing companies to consider alternative data sources or develop synthetic data, which has lower quality and may lead to degraded AI performance.
These announcements highlight Apple’s push into AI and the broader industry challenges surrounding AI data availability.