Artificial intelligence is revolutionising the marketing industry as businesses utilise AI to analyse data, personalise experiences, and forecast consumer trends, enabling them to reach customers efficiently in a competitive market.

Businesses are increasingly turning to artificial intelligence (AI) to enhance their marketing efforts in an increasingly crowded market. AI is being leveraged to analyze consumer data, personalize customer experiences, and predict future buying trends. These advancements provide businesses, both large and small, with tools to target potential customers more effectively and stand out in a competitive landscape.

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Ivan Massow Senior Editor at AI WEEK, Ivan, a life long entrepreneur, has worked at Cambridge University's Judge Business School and the Whittle Lab, nurturing talent and transforming innovative technologies into successful ventures.

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