Carter, a new adtech platform, has been launched in North America, promising a privacy-first approach and AI technology to revolutionise the Retail Media Network landscape. With a focus on data privacy, advanced analytics, and seamless integration, Carter aims to provide businesses with tools for effective audience engagement while ensuring compliance with privacy regulations.
Carter Launches as Pioneering Privacy-first AdTech Platform
Toronto (June 26, 2024) – In the realm of advertising, data privacy and precise targeting have become two crucial parameters for businesses. Enter Carter, a new player in the adtech space promising to bridge these needs with innovative technology. Officially launched today across North America, Carter aims to disrupt the Retail Media Network (RMN) landscape with a robust, privacy-first, AI-powered platform.
As competition intensifies and consumer behaviour evolves, businesses face challenges in effectively targeting, engaging, and converting audiences. Carter’s solution lies in its unique ability to deploy behind the firewall within clients’ environments. This assures maximum security and control while adhering to privacy regulations. The platform’s modular design and advanced analytics tools enable businesses to harness first-party data more efficiently, facilitating highly personalised and secure advertising strategies.
Shobhit Khandelwal, CEO and founder of Carter, highlighted the platform’s potential impact. “We believe Carter will address critical gaps in the RMN and digital advertising industry, making for a tailored experience that meets specific business needs. With Carter, businesses can achieve unparalleled precision in targeting, engaging, and converting their customers, all while retaining full control over their data.” Khandelwal emphasised that every customer interaction could be converted into a revenue-generating opportunity without compromising on privacy.
The platform offers an array of features catering to the diverse needs of modern advertisers. These include tools for planning, activating, and measuring marketing campaigns within a single system, thus streamlining the advertising process. Carter enables retailers to engage with retail media more effectively, presenting advanced tools for managing and monetising customer interactions.
Carter also acts as a middleware service connecting publishers and advertisers through Demand-Side Platforms (DSP) and Supply-Side Platforms (SSP). This allows mid to large-sized corporations to create and execute marketing strategies in high-touch areas efficiently, facilitating better monetisation avenues.
In today’s dynamic business environment, the capability to manage, analyse, and monetise customer interactions has become essential. Carter’s offering is particularly timely given the escalating concerns around data privacy, with regulations becoming stricter globally. By prioritising a privacy-first approach, Carter ensures compliance and helps businesses build trust with their customers.
For retailers looking to leverage the full potential of their data, Carter presents a compelling solution. Its ability to integrate seamlessly into existing infrastructures means businesses can adopt the technology without extensive overhauls.
Khandelwal’s vision for Carter extends beyond just providing a platform; it’s about setting a new standard in the retail media network landscape. The platform’s integration with AI allows businesses to adapt quickly to market changes, ensuring they remain competitive.
While the adoption of AI in adtech isn’t new, Carter’s emphasis on privacy and security marks a significant shift. As businesses increasingly prioritise these aspects, Carter is well-positioned to become an essential tool for modern advertisers seeking a balanced approach between effective marketing and data protection.
In conclusion, as Carter rolls out across North America, it promises to transform how retail media networks operate. With its privacy-first and AI-driven features, the platform is set to provide businesses with enhanced tools for audience management, campaign execution, and monetisation. The launch marks a potentially game-changing development in the adtech industry, aiming to meet the sophisticated needs of today’s advertisers while safeguarding consumer privacy.
