Chris Gaffney, former Coca-Cola global supply chain strategist, brings expertise to ketteQ as it advances in supply chain technology. The company aims to revolutionise the industry with AI and machine learning solutions, enhancing client value and innovation.

Chris Gaffney Joins ketteQ’s Executive Advisory Board

ATLANTA, April 23, 2024—ketteQ, a company specialising in autonomous supply chain planning and optimisation, recently announced the appointment of Chris Gaffney to its Executive Advisory Board. Gaffney, who formerly led global supply chain strategy at Coca-Cola, brings a wealth of experience to the role, aimed at providing strategic guidance to the leadership team at ketteQ.

Gaffney’s background includes two decades at Coca-Cola, where he oversaw some of the most intricate supply chains, handling over 2 billion unit-cases of products annually on a global scale. Currently, he also serves as a Partner at Supply Chain Careers, a platform dedicated to advancing the careers of professionals and students in the supply chain sector and assisting employers in hiring and developing talent. His appointment follows the establishment of ketteQ’s Executive Advisory Board in November 2023, which comprises leaders from various industries, including notable companies like Clorox, AMD, HP, Salesforce, and Colgate-Palmolive.

Gaffney’s association with ketteQ comes at a crucial time as the company seeks to deepen its footprint, particularly in the consumer-packaged goods (CPG) sector. “Unpredictable disruptions, global talent shortages, and economic uncertainty have ushered in a new era for supply chain planning,” stated Gaffney. He emphasized the need for innovative approaches that leverage generative AI, machine learning, and cloud computing to achieve agility and profitability. “ketteQ’s solutions are precisely designed for this new era, empowering businesses to navigate complexity and achieve breakthrough results,” he added.

Mike Landry, CEO of ketteQ, indicated that Gaffney’s addition to the advisory board is strategic. He noted, “Chris joins us at such a pivotal point in our growth trajectory. His proven track record and deep understanding of the unique challenges faced by CPG supply chains will be instrumental as we empower businesses to navigate a new era of planning.”

The Executive Advisory Board at ketteQ aims to guide the company’s strategy and innovation in supply chain technology, with the goal of delivering superior value to its clients. The board’s collective expertise spans various industries, which enhances ketteQ’s goal of staying at the forefront of supply chain solution innovation.

ketteQ offers solutions that incorporate advanced analytics on platforms like Salesforce and AWS, aiming to bridge gaps left by legacy systems. Their technology focuses on providing enhanced visibility and data-driven decision-making for complex supply chains. Additional information about the company and its solutions can be found on its official website.

About ketteQ

ketteQ is dedicated to revolutionising supply chain technology through advanced AI and machine learning solutions intended for autonomous supply chain planning. The company supports leading distributors, manufacturers, and service providers in achieving high performance levels by fostering intelligent optimisation and autonomous planning. Detailed insights into their operations and innovations are available on their website.

For media inquiries, contact Nicole Taylor at ketteQ.

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Aiden brings a human perspective to AI stories at AI WEEK. As the Insight Editor, he delves into the ways AI is transforming the human experience, fostering understanding and connection in an increasingly tech-driven world.

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