Digital Domain Holdings Limited and Plaza Premium Group join forces to revolutionise global hospitality with advanced AI and digital human technology, aiming to enhance travel and airport services on a global scale.
Digital Domain Partners with Plaza Premium Group for AI-Powered Hospitality Innovation
Taipei, Taiwan – 5 July 2024 – In a groundbreaking partnership that aims to revolutionise global hospitality, Digital Domain Holdings Limited and Song Hoi See, the Founder and CEO of Plaza Premium Group, have launched a joint venture to deliver digital human hospitality services. The collaboration, cemented at an event at Taoyuan International Airport, will leverage advanced digital human technology and artificial intelligence (AI) to enhance travel and airport services worldwide.
Digital Domain, noted for its decades-long expertise in Hollywood visual effects, is extending its technological prowess beyond the realm of media and entertainment. This initiative marks the company’s first significant foray into the application of its award-winning digital human technologies in the hospitality and travel industries. By collaborating with Plaza Premium Group, a leading provider of airport hospitality services, the aim is to offer innovative, interactive, and personalised services to modern travellers.
The Visionary Partnership
The press conference held at Taoyuan International Airport highlighted the strategic vision behind the joint venture. Key figures such as Taoyuan City Mayor Chang San-Cheng, Digital Domain CEO Daniel Seah, Plaza Premium Group Founder and CEO Song Hoi See, and Taoyuan International Airport Corporation Ltd. Chairman Yang Weifuu were in attendance.
Digital Domain’s repertoire includes creating visually stunning effects for blockbuster movies like “Titanic” and “The Curious Case of Benjamin Button”. The company’s expertise in digital human technology, honed over years of producing lifelike visuals for films, will now be redirected to provide real-time services in hospitality. This represents a significant shift towards the commercialisation of VFX technologies in practical, everyday scenarios.
Plaza Premium Group, with its extensive global presence in over 80 airports, brings unparalleled experience in travel hospitality to the table. Mr. Song, known for his visionary approach, emphasised the potential of combining Digital Domain’s technology with Plaza Premium’s established hospitality services. His leadership and insight are expected to play a crucial role in steering this initiative towards transforming customer experiences.
Revolutionising Hospitality and Airport Services
The collaboration aims to establish new industry standards by integrating advanced digital human technologies with traditional hospitality services. Areas of focus include travel, hotels, tourism offices, duty-free shops, and call centres. The objective is to create a seamless blend of digital innovation and personalised customer service.
One notable highlight of the event was the presentation of a virtual human ambassador, represented by the iconic Teresa Teng. This proof of concept showcased how AI-powered virtual assistants could interact with travellers, providing information and assistance in real-time. The demonstration illustrated the potential for similar kiosks in airport lounges, offering a glimpse into the future of travel services.
Mayor Chang San-Cheng underscored Taoyuan International Airport’s commitment to integrating AI technologies to enhance the visitor experience. By incorporating virtual human technology, the airport aims to elevate its global standing and offer a more immersive experience to travellers.
Future Prospects
Digital Domain and Plaza Premium Group’s venture signifies a commitment to excellence and innovation. The AI-driven virtual human solutions are poised for deployment in various settings, including smart kiosks at airports and hotels. The partnership aims not only to improve customer experience but also to enhance operational efficiency across the hospitality sector.
Taoyuan International Airport, supportive of the initiative, sees this collaboration as a step towards becoming a smart airport. Chairman Yang Weifuu highlighted the positive impact of technological advancements on enhancing passenger convenience and overall travel experience.
As this pioneering initiative unfolds, the global travel and hospitality landscape may witness significant transformations driven by AI and digital human technology. The collaborative efforts of Digital Domain and Plaza Premium Group set the stage for a future where technology and personalised service converge, promising a seamless and enriched experience for travellers worldwide.
