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Home»Insight»Freshworks Study Shows UK Business Leaders’ Trust in AI Despite Regulatory Concerns
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Freshworks Study Shows UK Business Leaders’ Trust in AI Despite Regulatory Concerns

Ivan MassowBy Ivan MassowJune 28, 20240 ViewsNo Comments2 Mins Read
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A recent study by Freshworks involving 7,000 senior decision-makers across 12 countries reveals that 65% of UK business leaders trust AI to enhance operations, but 35% are hindered by unclear regulations. Despite saving time, 37% hesitate to integrate AI due to regulatory uncertainties, with 46% fearing job replacement. However, trust increases with human review of outputs.

A recent study by Freshworks, surveying over 7,000 senior decision-makers and managers across 12 countries, has underscored the significant effect of artificial intelligence (AI) regulation on UK businesses. The research reveals that 65% of UK business leaders trust AI to enhance their operations, yet 35% identify unclear regulations as a primary obstacle to broader AI adoption.

AI tools offer notable time-saving benefits, with the average leader saving over three hours weekly and 11% saving more than nine hours. Despite these advantages, 37% of UK leaders are hesitant to integrate AI, primarily due to regulatory uncertainties. Compared to their global counterparts, British leaders exhibit greater concern over this issue.

Additionally, nearly half (46%) of respondents fear AI could replace jobs within their sectors. However, trust in AI increases if human review of outputs is mandatory, according to 70% of respondents. Common uses for AI include content creation (43%), data analysis (39%), and brainstorming (35%).

Freshworks CPO Prakash Ramamurthy highlighted AI’s role in boosting productivity, stating the technology is delivering on its promise by freeing employees for higher-level tasks and demonstrating compelling returns.

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Ivan Massow
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Ivan Massow Senior Editor at AI WEEK, Ivan, a life long entrepreneur, has worked at Cambridge University's Judge Business School and the Whittle Lab, nurturing talent and transforming innovative technologies into successful ventures.

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