Research shows a gap in perception and reality of AI in the workplace, with Generation Z workers hesitant to showcase their skills. HR decision-makers anticipate positive impacts of AI but show reluctance to immediate adoption. AV Industry poised for gradual growth with focus on pivotal technologies.
New research has unveiled a notable divide between the perception and reality of artificial intelligence (AI) in the workplace. A recent study by Deel found that Generation Z workers often hesitate to highlight their AI skills during job interviews, with 30% believing that hiring managers do not value these skills, despite the increasing ubiquity of AI technology.
Additionally, a survey revealed that while almost two-thirds (61%) of HR decision-makers anticipate a positive impact from AI over the next five years, most are reluctant to adopt it imminently. Among non-users, 70% are unlikely to implement AI within the next year. Predominantly, AI is viewed as advantageous in HR analytics (46%), employment law compliance (37%), employee development (35%), payroll management (34%), and hiring data insights (33%).
Positive sentiment towards AI is most prevalent among workers under 35, with 83% expecting a favorable impact on HR. Conversely, only 26% of those over 55 share this optimism. Larger companies generally have a more positive outlook on AI compared with smaller firms, and only 16% of all respondents expressed concerns about AI’s reliability, accuracy, or data security and privacy issues.
In a related industry event, AVIXA presented data at the “Market Insights Lunch: State of the AV Industry” held at the Las Vegas Convention Center. The Pro AV industry is projected to grow from $306.4 billion in 2023 to an estimated $325 billion in 2024, albeit at a slower growth rate, from 6.9% to 6.1%. The industry will continue to expand with a compound annual growth rate (CAGR) of 5.35% over the next five years, adding $98 billion.
Sean Wargo, AVIXA’s vice president of market insights, indicated that the Pro AV sector is moving from pandemic recovery to new growth driven by the experience economy. Economist Peter Hansen noted labor shortages as a current challenge, with demand for workers exceeding supply, a shift from previous supply chain issues.
The Pro AV workforce comprises individuals from IT, broadcasting, live events, and various other industries. Hansen encouraged Pro AV companies to creatively recruit talent motivated by technology rather than solely industry experience. Future trends include a long-term GDP stability of around 2%, with reduced recession risks.
Mike Sullivan-Trainor, a senior industry analyst, described the upcoming period as one of consistent, measurable growth and emphasized the role of pivotal technologies like AV-over-IP, AI, software and cloud migration, and extended reality (XR) in shaping the Pro AV industry’s future.
