A recent Ipsos study reveals that 50% of Brazilian professionals are anxious about losing their jobs to AI in the next five years, with younger generations showing the highest concern. The report emphasises the need for educational reforms and vocational training to prepare for AI-induced changes in industries such as manufacturing, customer service, and data entry.
A recent study conducted by Ipsos titled “AI Awareness Monitor 2024” has found that half of Brazilian professionals fear losing their jobs to artificial intelligence (AI) within the next five years. This level of concern places Brazil among the top ten countries with the most anxious workforce regarding AI-induced job displacement, surpassing the global average of 36%. The survey included responses from a thousand Brazilians aged 18 to 74.
The study reveals that younger Brazilians, particularly Generation Z and Millennials, exhibit the highest levels of concern. Additionally, 64% of Brazilians have a good understanding of AI, closely aligning with the global average of 67%. More than half (57%) can identify AI-utilized products or services, exceeding the global average of 52%.
The report uncovered that while 67% of Brazilians anticipate significant transformation in jobs due to AI, they hold mixed feelings about its impact: 37% fear it could worsen misinformation, while 30% believe it might ameliorate it.
Industries in Brazil most susceptible to AI-driven job displacement include manufacturing, customer service, and data entry. Educational reforms and vocational training emphasizing adaptive thinking, creativity, and digital literacy are essential to prepare the workforce. Measures being undertaken include workforce development investments, retraining programs, and incentives for AI-compatible sectors.
Challenges linked to AI implementation involve potential income inequality, privacy concerns, and regulation needs. While AI offers productivity boosts and better service quality, it also poses risks such as job displacement, ethical dilemmas, and privacy erosion.
These findings highlight the broader implications and multifaceted impact of AI on the Brazilian workforce and society.
