Infosys and ABB FIA Formula E World Championship join forces in a three-year partnership focused on enhancing in-race insights, fan engagement, and sustainability reporting. The collaboration aims to revolutionise the fan experience and support Formula E’s ambitious sustainability goals through cutting-edge technology.
Infosys, a leader in next-generation digital services and consulting, has entered a strategic three-year partnership with the ABB FIA Formula E World Championship as its new Official Digital Innovation Partner. Announced on May 8, 2024, this collaboration aims to enhance in-race insights, fan engagement, and sustainability reporting across the championship.
Key focus areas include creating an AI-powered Fan Customer Data Platform to engage 500 million fans by 2030, leveraging Infosys’s AI-first suite, Topaz, for real-time race insights and driver statistics, and developing an advanced sustainability data management tool. This tool will support Formula E’s goal to reduce carbon emissions by 45% by 2030 through improved data accuracy, reliability, and traceability.
Jeff Dodds, CEO of Formula E, highlighted Infosys’s expertise in cutting-edge technologies and their alignment with Formula E’s vision for sustainability and digital innovation. Sumit Virmani, EVP & Global Chief Marketing Officer at Infosys, expressed excitement about leveraging AI and digital solutions to elevate the fan experience and advance sustainability goals. Tiziana Di Gioia, Chief Revenue Officer at Formula E, emphasized the partnership’s potential to set new standards in global audience engagement and commercial strategy.
