CivicScience has introduced DataScribe, an AI application designed to transform online poll data into valuable content for news publishers, addressing industry challenges and enhancing revenue opportunities.
Innovative AI Tool Launched to Support News Industry
Pittsburgh, PA (15 August 2024) — CivicScience, renowned for its real-time consumer insights, has unveiled a novel AI application aimed at supporting news publishers by converting online poll data into revenue-generating content.
Amid increasing challenges for publishers and heightened public demand for relevant news, CivicScience’s CEO John Dick announced the launch of DataScribe. This application promises an immediate solution to these pressing concerns.
DataScribe employs generative AI technology in conjunction with CivicScience’s expansive database, which spans five billion consumer insights gathered over the past decade. Journalists are empowered to define their content focus, after which DataScribe generates draft articles, social media posts, and more in over 70 languages by accessing live poll data.
The tool utilises data from both a publisher’s website and CivicScience’s national network, producing various content forms including news articles, social media content, newsletter items, and podcast scripts. Publishers who participated in the beta testing phase have expressed significant approval.
Editorial consultant for Climatecrisis247.com, Don Sena, remarked, “With minimal effort, DataScribe helps us achieve our editorial strategy by highlighting public sentiment on climate change and other environmental topics.” Rachel Clayton, EVP of Strategy & Partnerships at CivicScience, described DataScribe as a “force multiplier” for news organisations, allowing them to generate fresh and relevant content while freeing reporters and editors for more in-depth journalism tasks.
CivicScience also emphasised the application’s adherence to trustworthiness, with stringent quality standards and human checkpoints in place to ensure the credibility of generated content. Chief Product Officer Joe Galarneau asserted that built-in technology safeguards prevent common issues encountered with other generative AI systems.
The launch of DataScribe aligns with CivicScience’s broader suite of tools designed to enhance revenue for publishers. These include custom ad units, targeted advertising audiences, and brand lift studies. The tool is free for CivicScience polling partners and requires no additional investment.
This initiative marks a significant step for CivicScience amidst a backdrop of evolving journalistic needs and technological advancements. The free beta version of DataScribe is currently available, with further details accessible on CivicScience’s website.
