During a conference in London, broadcasting executives highlighted the challenges they face in countering deepfakes and misinformation on election day. ITN chief executive and other industry leaders discussed the risks of AI-generated propaganda and the need for solutions such as blockchain certification to tackle misinformation.
Broadcasting executives have raised concerns about their inability to counter deepfakes and misinformation on election day. During the Media And Telecoms 2024 And Beyond Conference at the Park Plaza London Riverbank, ITN chief executive Rachel Corp discussed the issue and highlighted the challenges that broadcasters like 5 News, ITV News, and Channel 4 News face due to regulations that require them to cease regular news coverage when polls open.
Corp warned that the media could be flooded with AI-generated propaganda on election day, which they would be unprepared to address immediately. She mentioned previous instances of deepfakes targeting ITN presenters and emphasized that this poses a threat to their authority and impartiality. The company has been engaging with the Government for over a year to address these concerns.
In response to tackling misinformation, ITN plans to collaborate with Open Origins, a technology company, to use blockchain for certifying the authenticity of their video archive. Dominic Carter, executive vice-president of publishing at The Sun, echoed Corp’s sentiments, stressing the importance of human journalism in the age of synthetic content.
