Northbeam’s integration with Meta aims to optimise advertising campaigns, showing significant improvement in conversion rates for advertisers.
New Integration Promises Enhanced Digital Advertising Performance Through AI Collaboration
SAN FRANCISCO – Northbeam, a company specialising in AI and machine learning for marketing, has announced a significant integration with Meta aimed at optimising advertising campaigns. Known as Northbeam Apex, this latest development merges advanced AI and machine learning techniques with first-party data to enhance the efficacy of advertising budgets across various channels.
In a recent study, Northbeam examined the impact of this collaboration with Meta. Over the course of the study, 25 Meta advertisers collectively spent $1.5 million and experienced an average improvement in conversion rates of 34%. This substantial increase underscores the potential benefits that could be realised as the partnership progresses.
Austin Harrison, CEO and co-founder of Northbeam, expressed enthusiasm about the new integration. “This marks a significant milestone in our mission to assist our clients in achieving profitable growth. By combining Northbeam’s expertise in AI and machine learning in our Multi-Touch Attribution product with Meta’s prowess in AI, the promising initial results from Northbeam Apex highlight the powerful synergy between our two companies,” Harrison stated. “We are eager to help Meta advertisers optimise their campaigns, achieving better performance than was previously possible.”
Initially founded in 2019, Northbeam is the brainchild of serial entrepreneur Austin Harrison and Dan Huang, an AI researcher and Stanford graduate. The company’s mission is to revolutionise marketing strategies for e-commerce and Direct-to-Consumer (DTC) brands by integrating machine learning with first-party data analytics. This approach aims to offer insight into marketing expenditures across various channels, helping brands make informed decisions.
The Northbeam Apex project is currently in a limited access phase. Interested parties are encouraged to visit Northbeam’s website for more information.
Northbeam’s backers include investment firms Silversmith Capital Partners and Lorimer Ventures. The company continues to leverage its technological foundations to assist brands in optimising ad spend and achieving key performance indicators (KPIs) necessary for sustainable growth.
