Northbeam and Meta integration promises major boost for online advertisers

Northbeam and Meta Integration Promises Major Boost for Online Advertisers

San Francisco – Northbeam, a company specialising in AI and machine learning-driven marketing measurement, has unveiled its latest initiative, Northbeam Apex. This new integration with Meta, the parent company of Facebook, aims to optimise advertising campaign performance through advanced technology and first-party data.

The newly launched Northbeam Apex seeks to enhance the effectiveness of Meta’s advertising algorithms by providing more precise signals, which in turn can lead to better budget allocations across various advertising channels. This collaboration is expected to significantly improve the results of advertising campaigns.

A recent study by Northbeam, involving 25 Meta advertisers with a combined expenditure of $1.5 million, revealed a notable 34% increase in conversion rates. These findings underscore the potential benefits of Northbeam Apex and its capacity to drive higher returns for advertisers.

Austin Harrison, CEO and co-founder of Northbeam, expressed his excitement about the partnership. “Northbeam’s integration with Meta represents a significant milestone in our ongoing mission to facilitate profitable growth for our customers. Early results from Northbeam Apex underscore the powerful collaboration between our AI capabilities and Meta’s technological advancements. We look forward to enabling Meta advertisers to achieve unprecedented campaign performance,” he said.

Currently, access to Northbeam Apex is limited. Further information is available on the company’s website.

Background on Northbeam

Founded in 2019 by Austin Harrison and artificial intelligence expert Dan Huang, Northbeam aims to revolutionise marketing strategies for e-commerce and direct-to-consumer brands. By integrating machine learning with first-party data, Northbeam provides brands with actionable insights into marketing spend, allowing for more informed decision-making and better budget management. This results in more efficient and scalable advertising strategies.

Northbeam is supported by investors such as Silversmith Capital Partners and Lorimer Ventures. The company continues to focus on helping brands understand and optimise their advertising spend to exceed industry benchmarks and achieve key performance indicators.