Tech company Nothing is gearing up to revolutionise the smartphone industry with the upcoming release of Phone 3, integrating advanced artificial intelligence for a personalised user experience. CEO Carl Pei envisions an AI assistant that tailors features, adopts different voices, and aims for a ‘post-app’ smartphone future, promising a gradual transition to this innovative approach. Stay updated with Inverse’s daily newsletter for more information.
Nothing’s Upcoming Phone 3 to Integrate AI for Personalized User Experience
London, June 6, 2024 — Nothing, a tech company known for its innovative gadgets, is planning to release its Phone 3, which could be revolutionary in the smartphone industry. The announcement follows a series of releases, including two new versions of wireless earbuds, a special edition Phone 2a, and a bright orange phone under its CMF subbrand.
According to CEO Carl Pei, the Phone 3 will focus heavily on artificial intelligence (AI), aiming to create a user experience akin to Nintendo’s approach to fun and human-centered gaming. In a recent video, Pei elaborated on the company’s vision for integrating AI into their smartphone interface. He envisions a personalized AI assistant capable of tailoring the phone’s features to individual users’ preferences and needs.
The AI functionalities may include context-aware features like surfacing relevant information, such as displaying a QR code before a flight or pulling up content that might interest the user. This personalization extends to the AI assistant, which can adopt different voices and characteristics based on an initial user survey.
Pei also discussed a long-term vision where the traditional app model is replaced by an AI that aggregates all services and experiences, aiming for a “post-app” smartphone future. Though ambitious, Pei acknowledges that this transition will be gradual.
The Phone 3 is scheduled for release next year, and as AI technology rapidly evolves, the final product may have even more advanced features by the time it hits the market.
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