The agreement between OpenAI and News Corp allows for the use of News Corp’s publications to influence responses generated by ChatGPT, raising questions about the impact on news reporting and the role of human journalists in verifying AI-generated content.

OpenAI and News Corp have entered into an agreement allowing OpenAI to use content from News Corp’s publications for its ChatGPT service. This partnership means that responses generated by ChatGPT could now be influenced by News Corp’s reporting from major outlets including The Australian and The Daily Telegraph.

OpenAI, known for its need for large-scale and high-quality data to train its AI models, has sought such content to enhance the accuracy and reliability of its outputs. This move comes amidst ongoing legal and ethical debates about the use of proprietary content by AI systems, highlighted by lawsuits such as the one filed by The New York Times against OpenAI.

While some media organizations have opted for licensing deals, others resist, fearing potential job losses and the undermining of journalistic integrity. The agreement could shape how generative AI handles news content, potentially impacting how current events are reported and understood through the lens of AI.

The role of human journalists and editors remains critical, particularly in verifying information produced by AI, which is known to sometimes generate inaccuracies.

The deal also raises questions about the involvement of public service media like ABC and SBS, along with how smaller media entities will fare in a market increasingly dominated by large-scale content agreements.

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Ivan Massow Senior Editor at AI WEEK, Ivan, a life long entrepreneur, has worked at Cambridge University's Judge Business School and the Whittle Lab, nurturing talent and transforming innovative technologies into successful ventures.

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