Publicis Groupe introduces its ‘BSBot’ at Cannes Lions Festival of Creativity to help clients sift through exaggerated claims about AI, leveraging data analysis to cut through industry noise and decode jargon.
Publicis Groupe is introducing its “BSBot” at the Cannes Lions Festival of Creativity, starting June 17. This tool is designed to help clients differentiate between factual and exaggerated claims about artificial intelligence (AI). The BSBot allows users to record audio or upload images and text from various sources, receiving instant analysis based on Publicis data to decode AI hype and jargon.
Arthur Sadoun, chairman and chief executive of Publicis Groupe, remarked on the pervasive noise surrounding AI. The initiative aims to cut through this noise, especially relevant during Cannes Lions, where AI discussions are expected to intensify. A promotional video, “AI AI oh,” humorously targets exaggerated AI promises by featuring notable tech figures and Publicis executives in a playful tune.
The concept originated at the World Economic Forum in Davos, where Publicis noted the overwhelming emphasis on AI. During Cannes, Publicis will host almost 30 closed-door sessions for clients, featuring the use of the BSBot. This bot is seen as a tool to authenticate AI claims in an industry increasingly cluttered with tech partnerships and hype.
Publicis Groupe’s recent investment also includes €300 million over three years into its AI-powered CoreAI, with a focus on five key client sectors: consumer packaged goods, automotive, financial services, pharmaceutical, and luxury. The group, in collaboration with Publicis Sapient, is developing data models tailored to these verticals. Scott Hagedorn, global chief solutions architect, mentioned the importance of specific data for these applications.
The BSBot, although still in its early stages, is positioned as an evolving tool. Carla Serrano, Publicis Groupe’s chief strategy officer, confirmed ongoing advancements for the BSBot.
