Rokt, a leading ecommerce technology firm, joins forces with ABOUT YOU, a major European online fashion retailer, to provide more targeted marketing messages to customers post-purchase. The alliance will leverage Rokt’s advanced artificial intelligence (AI) capabilities to offer personalised and relevant offers, aiming to enhance customer engagement and shopping experiences.
Rokt and ABOUT YOU Partner for Enhanced Post-Purchase Offers
Rokt, a prominent ecommerce technology firm, has announced a new alliance with ABOUT YOU, a major European online fashion retailer. This partnership aims to deliver more tailored marketing messages to customers during their post-purchase experience, leveraging Rokt’s advanced artificial intelligence (AI) capabilities.
ABOUT YOU, founded in Hamburg, Germany, is recognised as the first ‘unicorn’ company in the city and has a significant presence across 28 European markets. The ecommerce retailer employs over 1,200 people and serves millions of customers with a vast selection of fashion and lifestyle products. The collaboration with Rokt will enable ABOUT YOU to enhance its retail media programme, particularly by incorporating post-purchase placements.
The partnership is set to launch in several European countries, including Germany, France, the Netherlands, Belgium, Denmark, Spain, and Sweden. Rokt, based in New York City, will utilise its AI-based relevance platform to present shoppers with highly relevant and personalised offers immediately after their purchase.
Marc Allsop, who recently became Head of EMEA at Rokt, expressed enthusiasm about the collaboration. He stated, “We’re really excited to work with ABOUT YOU to help support and complement their growing retail media program while connecting their customers across Germany and Europe to relevant offers they will love. When customers see personalised and highly relevant messages, they feel valued and will continue to engage with a brand that knows what they want.”
Marieke Meyn, Director of Brand Relations and Retail Media at ABOUT YOU, also shared her thoughts, saying, “We’re very pleased to partner with Rokt, a highly trusted connector in ecommerce which will help us grow our post-purchase retail media program by ensuring the most relevant and timely offers are made each time at the point of purchase.”
This venture is not Rokt’s first foray into the European market. The company has previously partnered with notable firms like Deliveroo, Vinted, and Boohoo, solidifying its presence and influence within the continent.
Rokt’s technology has been designed to optimise customer engagement by delivering personalised messages at opportune moments. The firm claims that its machine learning platform has powered billions of transactions worldwide, working with prominent companies such as PayPal, Uber, and HelloFresh. With operations in 15 countries across North America, Europe, and the Asia-Pacific region, Rokt has built a reputation for enhancing post-purchase experiences.
For ABOUT YOU, this partnership represents a strategic move to refine their customer engagement strategies and optimise the post-purchase phase, which can be crucial for customer retention. The retailer already boasts a sizeable monthly active user base and offers an assortment of over 700,000 items from approximately 4,000 brands. By tapping into Rokt’s technology, ABOUT YOU aims to deliver a more personalised shopping experience.
The collaboration between Rokt and ABOUT YOU highlights a growing trend in ecommerce, where businesses are increasingly focusing on personalisation and customer experience as key drivers of value. This partnership is expected to benefit both organisations by aligning technological capabilities with customer service objectives, ultimately aiming to foster deeper connections with customers.
