Apple, Google, and Microsoft are redirecting attention to the inner workings of AI in their devices, moving away from simplifying technology use for consumers. This shift towards device-based AI promises faster, more secure applications with features like improved voice assistants and advanced notifications.
Apple, Google, and Microsoft are increasingly emphasizing the inner workings of artificial intelligence (AI) in their devices. This represents a shift from the past decade, during which tech companies simplified technology use, making complex operations invisible to consumers.
The trend gained attention ahead of Apple’s annual developers’ conference, where the company is expected to introduce AI-enhanced features such as an improved Siri and notification summarization, capitalizing on both device-based and cloud-based AI.
This shift towards device-based AI is partly driven by the potential for faster, more secure, and more capable applications that do not rely solely on internet-connected computers. For instance, facial and fingerprint recognition technologies are possible because their processing remains within the device.
Microsoft has similarly showcased new PCs with searchable AI-powered features and justifications for integrating AI into devices rather than depending entirely on cloud computing.
Despite these advancements, the practical benefit to consumers remains debatable, with many simply desiring functional and dependable technology without delving into the technical distinctions of AI implementations.
