Mark J. Pescatore, Content Director at Systems Contractor News, explores the potential and concerns surrounding the use of generative AI in content creation, as industry experts predict widespread adoption amidst ethical considerations.
Artificial Intelligence in Content Creation: Opportunities and Challenges
On June 12, 2024, Mark J. Pescatore, Content Director for Systems Contractor News, published an editorial discussing the evolving role of generative AI (GenAI) in content creation and its potential pitfalls.
Pescatore initially recounts his negative experience with early self-checkout systems at grocery stores, drawing a parallel to his skepticism regarding the reliability of AI in research. He cites an incident where ChatGPT misattributed a quote in an article, fueling his distrust of AI’s accuracy for professional use. Despite improvements, including successful modern pop culture references, Pescatore remains wary.
He highlights that Systems Contractor News and their parent company, Future, do not permit AI tools to generate or update articles, regarding it as unethical and unreliable. Contrastingly, the Associated Press has cautiously begun using AI to suggest headlines and supply automated summaries since May 2024.
Reflecting on GenAI’s potential in improving workflow efficiencies—such as transcriptions, translations, and grammar checks—Pescatore refers to Mary Mesaglio of Gartner, who predicts that by next year, 90% of companies will incorporate GenAI as a workforce partner. However, Pescatore insists that tools like ChatGPT should be considered as starting points rather than credible sources.
The editorial coincides with Sony’s announcements at InfoComm 2024, emphasizing the company’s partnership with 15 new tech partners and ongoing sustainability efforts, though no new products were launched at the event. This integration of human expertise and technology underscores the nuanced role GenAI will likely play in the industry.
