The upcoming wine2wine Business Forum 2024 in Verona will delve into the integration of AI in the wine sector under the theme ‘Vin.AI – How to Implement Artificial Intelligence in the Wine Industry’, offering practical insights and networking opportunities for industry professionals of all levels.
The upcoming wine2wine Business Forum, scheduled to take place on 4 and 5 November 2024 in Verona, will focus on the integration of Artificial Intelligence (AI) in the wine industry. Now in its eleventh edition, the forum has titled this year’s theme as “Vin.AI – How to Implement Artificial Intelligence in the Wine Industry,” aiming to provide industry professionals with comprehensive knowledge and practical applications of AI technology.
Artificial Intelligence, initially conceptualised by Stanford Professor John McCarthy in 1955 as “the science and engineering of making intelligent machines,” has evolved significantly. Originally developed for specific tasks like playing chess, AI now encompasses machine learning, allowing systems to learn and adapt much like humans. This technological shift has far-reaching implications across various industries, including wine production and marketing.
The wine2wine Business Forum 2024 seeks to dispel common misconceptions surrounding AI in the wine industry, such as its perceived complexity and cost. The event is structured to offer clear, accessible information, practical workshops, and networking opportunities. The forum will feature both “basic” and “advanced” sessions to accommodate different levels of expertise, ensuring that AI is a feasible tool for businesses of all sizes within the wine industry.
The forum will particularly focus on practical applications of AI, including vineyard management, marketing strategies, and supply chain operations. Workshops and case studies will illustrate how AI can optimise vineyard monitoring, enhance marketing through data analysis and personalised consumer experiences, and improve supply chain management and traceability.
Networking will be another key component, allowing wine professionals to connect and collaborate. These interactions aim to foster innovation and help attendees implement actionable AI strategies within their operations.
Key topics to be covered at the event include:
– AI in Vineyard Management: Exploring technologies for monitoring vineyards, optimising harvests, and improving vine care.
– AI in Marketing and Customer Experience: Utilising AI for data analysis, market profiling, and personalised customer interactions.
– AI in Supply Chain and Blockchain: Enhancing traceability and consumer engagement through AI technologies.
– AI vs. Human Intelligence: Comparing AI decision-making capabilities with human intuition and discussing the ethical implications within the wine sector.
The 2024 edition will also continue to provide insights into international wine markets, featuring sessions led by experts on emerging and established markets. As in previous years, the program will include tasting sessions to explore current trends in the wine business.
This year’s event aims to build on past successes, offering participants practical tools and insights from renowned experts in the field. The complete programme is still being developed, and further information, including ticket sales, will be announced on the event’s website.
The wine2wine Business Forum is organised annually by Veronafiere and has been a significant event for the international wine industry since 2014. It serves as a platform for producers and industry professionals to discuss key issues, share ideas, and grow their businesses globally. Participants benefit from face-to-face sessions, seminars, and interactive workshops led by experts from Italy and around the world.
Further details about the wine2wine Business Forum 2024 can be found on the official Vinitaly website.
