ZoomInfo sets a new standard in the data industry by achieving the TRUSTe Responsible AI Certification, showcasing its commitment to ethical AI practices and data protection amidst a landscape of evolving regulations and increased scrutiny.
ZoomInfo Secures Responsible AI Certification from TrustArc
In an unprecedented move within the data industry, ZoomInfo has become the first company of its kind to secure the TRUSTe Responsible AI Certification. Announced Monday in Vancouver, Washington, this distinction underscores ZoomInfo’s dedication to data protection and the responsible use of artificial intelligence (AI).
Pioneering Responsible AI
Earning this certification marks a significant achievement for ZoomInfo, particularly within a landscape of proliferating AI technologies and heightened scrutiny around data privacy and AI ethics. TrustArc’s TRUSTe Responsible AI Certification, the first focused solely on these concerns, evaluates how companies develop and deploy AI systems to ensure they adhere to robust governance standards.
Drawing upon established frameworks – including the European Union’s AI Act, the National Institute of Standards and Technology (NIST) AI Risk Management Framework, ISO:42001, and the Organisation for Economic Co-operation and Development (OECD) AI Principles – the certification highlights a company’s commitment to integrating transparent, accountable, and ethically designed AI systems.
A First for the Data Industry
ZoomInfo’s recognition signifies its leadership in the responsible use of AI. Simon McDougall, ZoomInfo’s Chief Compliance Officer, commented on the certification, “This certification affirms our commitment to compliance with evolving AI standards and regulations, and we’re immensely proud to be one of the first organisations to receive it. Our continued focus on a scalable and flexible governance framework and transparency with our stakeholders will ensure that the data processed by our innovative AI technologies remains secure.”
ZoomInfo Copilot: A Case in Point
Among ZoomInfo’s recent innovations, the launch of its AI-powered ZoomInfo Copilot platform further illustrates the company’s strides in responsible AI utilisation. Copilot uses ZoomInfo’s substantial data capabilities to recommend best-fit, in-market accounts and automates outreach initiatives for sales teams, promoting increased efficiency and targeted engagement.
The TRUSTe certification of ZoomInfo’s AI protocols is timely, as growing global attention is placed on the ethical ramifications of AI, particularly regarding data privacy and algorithmic fairness. The EU’s forthcoming AI Act and other international laws are set to enforce stricter regulations on AI governance, and certifications like TRUSTe’s could become crucial benchmarks for companies aiming to comply with these regulations.
Spearheading Data Privacy
ZoomInfo’s achievement is built upon an established foundation of maintaining industry-leading data privacy standards. With existing compliance with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), the company has long demonstrated a commitment to upholding rigorous data protection measures.
Companies leveraging ZoomInfo’s platform are expected to benefit from these standards, especially given the increased regulatory scrutiny on data handling practices. Ensuring customer trust in AI systems is not merely regulatory compliance but also a business imperative.
Perspectives on AI Governance
As AI continues to evolve and integrate into business operations, responsible governance frameworks are essential in maintaining ethical standards. Certifications like TRUSTe’s play a critical role in verifying that companies adhere to best practices in data security and AI ethics.
For businesses and consumers alike, the assurance that AI tools are developed and deployed responsibly is of paramount importance. In this context, ZoomInfo’s newly earned certification serves not only as a milestone for the company but also as a potential benchmark for the industry.
ZoomInfo’s official Trust Center provides further details on its AI handling practices and certifications, offering stakeholders transparency into their data processing activities. This commitment to responsible AI not only safeguards data but also reinforces corporate accountability within the expanding digital market.
In sum, ZoomInfo’s recognition by TrustArc marks a significant step in the ongoing journey towards responsible and secure AI utilisation, setting a noteworthy precedent for other companies in the data industry.
