Apple is gearing up to reveal cutting-edge generative artificial intelligence tools at the Worldwide Developers Conference on June 10, 2024, aiming to solidify its position in the AI market against tech rivals like Google and Microsoft. Anticipated features include AI enhancements to core apps and a potential collaboration with OpenAI to integrate ChatGPT capabilities, promising significant advancements in Siri’s functionality.
Apple is poised to introduce various new generative artificial intelligence tools at the Worldwide Developers Conference (WWDC) on June 10, 2024. This move aims to position Apple alongside competitors like Google, Microsoft, and Samsung in the AI space. The tech giant plans to incorporate AI into many of its devices, including the iPhone, iPad, Apple Watch, and Mac computers.
Key features expected to be unveiled include AI-powered updates for core apps, such as enhanced photo and video editing tools, improved predictive text, and AI-generated summaries for emails and webpages. Apple is also rumored to announce a collaboration with OpenAI, integrating ChatGPT capabilities directly into its software across various devices. This partnership could significantly enhance Siri, Apple’s voice assistant, by utilizing GPT-4 technology.
Ben Wood, chief analyst at CCS Insight, predicts that while many of these features already exist on rival platforms, Apple’s presentation will likely make them appear novel. He anticipates demonstrations highlighting the ease of photo editing using generative AI.
In addition to AI advancements, Apple will also provide annual software updates for its suite of products, including new versions of the operating systems for the iPhone, iPad, Apple Watch, and the Vision Pro headset. The WWDC event will be streamed live online, beginning at 10 AM Pacific Time.
