Commersant, Georgia’s premier business radio station, led by Director Goga Samushia, introduces Aria, Georgia’s first AI-generated reporter. The station aims to automate digital recordings and expand Golden Brand’s influence while supporting Georgian businesses and maintaining independence. Facing challenges in the media market, Commersant seeks to inspire and provide solutions, advocating for increased regional business activity.
Commersant, Georgia’s premier business radio station, continues to innovate within the media landscape. Under the leadership of Director Goga Samushia, the station introduced Aria, Georgia’s first AI-generated reporter, crafted through neural networks for both text and visuals. Moving forward, Commersant plans to implement AI to automate digital recordings of its content, making them accessible via their platform.
Samushia emphasized the significance of Golden Brand in recognizing achievements in the Georgian business community. Commersant pledges ongoing support for Georgian businesses, aiming to expand the award’s influence in the sector. Positioned as a business support entity, Commersant seeks to inspire and provide practical solutions to its clients, maintaining independence from political and business group interests.
The media market in Georgia faces numerous challenges, including concentrated business activities, high competition, and limited regional business engagement. Additionally, the search for qualified staff is hindered by the market’s small and unstable nature. Samushia believes increased business activity in regions could positively impact the industry and stabilize the job market.
Commersant, founded in 2008 to fill an information gap for the business sector, has evolved to not only inform but also encourage economic activities in Georgia. The station remains committed to technological integration, aiming to broaden its audience and content availability. The organization values unbiased reporting and strives to meet the informational needs of the business community.
