An immersive concert experience featuring a digital hologram of Elvis Presley is scheduled to launch in London in November 2024, showcasing a blend of innovative technologies and live performances. The initiative, a collaboration between Layered Reality and Authentic Brands Group, promises a multi-sensory experience with an Elvis-themed bar and restaurant. Tickets go on sale from June 2024.
“Elvis Evolution,” an immersive concert featuring a hologram of Elvis Presley, is set to launch in London in November 2024. The initiative is a joint effort by British company Layered Reality and Authentic Brands Group, the latter owning rights to Elvis’ image. Following its London debut, the show will also appear in Las Vegas, Tokyo, and Berlin.
The digital Elvis was created using artificial intelligence, holographic projection, augmented reality, live theater, and multi-sensory effects. The concert will further feature an Elvis-themed bar and restaurant offering live music, DJs, and performances. Thousands of personal photos and home videos of Elvis contributed to crafting this experience.
Tickets for the London show will be available for purchase starting in June 2024.
Other notable hologram projects include Michael Jackson and Whitney Houston, illustrating a growing trend in using technology to resurrect legendary performers.
